The Fresh Life

It's almost been a year since we literally kicked the wall down to expand our store and enhance your shopping experience and we haven't stopped adding features since.  Check out the latest:

We're celebrating 10 years in business this Fall! One of the many celebrations to come this year is the release of this Saskafresh design. We've had our products on the backs of some of the most famous athletes in the world and it all started right here in Sask, and for that, we're damn proud!

22Fresh & the Saskatchewan Roughriders have teamed up for a 3 piece collection to celebrate you, the fans. All pieces will be sold exclusively at www.theriderstore.ca and all Rider Stores!

This is Applegate. When presented with two polar opposite doctrines of thought, which side of the fence are you on? While one adage states that “if you ain’t cheating, you ain’t trying,” the antithesis proclaims: “honor is simply the morality of superior men.” I ask you this in response to allegations made on Tuesday that the Boston Red Sox were illicitly monitoring and relaying the Yankees’ hand signals with the aid of an Apple watch (Siri, how in the hell am I supposed to square up on an Aroldis Chapman 105 mph fastball?). Yet, not unlike a schoolyard finger-pointing episode,...