The Fresh Life

Music: The forever legal PED in Sport. I think music plays a huge role in an athletes performance and so does science; At-least that's what the Internet says. During the last two decades, advancements in technology have allowed music to grow into being an effective intervention to achieve a range of desirable psychological and performance effects among athletes.  These same advancements have given athletes another piece of flair that looks a sh** ton cooler than the 40 second anti-skip Panasonic Shock Wave clipped to their belt.  From massive headphones, to Apple’s new Air Pods, athletes are looking and feeling more dialled than...

It's almost been a year since we literally kicked the wall down to expand our store and enhance your shopping experience and we haven't stopped adding features since.  Check out the latest:

We're celebrating 10 years in business this Fall! One of the many celebrations to come this year is the release of this Saskafresh design. We've had our products on the backs of some of the most famous athletes in the world and it all started right here in Sask, and for that, we're damn proud!

22Fresh & the Saskatchewan Roughriders have teamed up for a 3 piece collection to celebrate you, the fans. All pieces will be sold exclusively at www.theriderstore.ca and all Rider Stores!