The Fresh Life

Riley Sisco

It's just a game, Focker!

I understand that professional sports are careers and should be taken as serious as any other career that puts food on your plate (or a Range Rover in your garage). But how serious is too serious when you're playing a game and providing entertainment for fans that are essentially paying your salary? I'm treading lightly as I write this because I am a fan of all things sport, but I'd like to dig a little deeper about athletes being more genuine about the emotions they are feeling on and off the field. I'm sure we've all had a coach use the...

Read more →


Kip Simon

Welcome to #TeamFresh, Boyd Gordon.

Boyd Gordon, a lifelong friend and former teammate of the mine is a grizzled veteran in the "Show".  He was drafted in the 1st round, 17th overall by the Washington Capitals in the 2002 NHL Entry Draft.  His list of on-ice accomplishments include a Memorial Cup in the 2000–01 season with the Red Deer Rebels, representing Team Canada at the World Juniors and a great career in the NHL.  Boyd played his first professional season in 2003 where he played with Capitals affiliate, the Portland Pirates.  Later that year he made his NHL debut with the Capitals appearing in 41 games....

Read more →


Kip Simon

Explained: The Fresh Balls Underwear Design.

If you've got dumps like a truck and thighs like what, you've battled in the under wear scene.  We feel your pain, literally. I remember our coach in college would run us until we puked, or in my case, until my thighs bled.  Serge (Our Creative Director with a big ol' package) and I hit the drawing board with hopes of solving BSTL, wedgies, thigh creep, wolf bite, thigh rub, swalls, package roll-over, and that horrible feeling of your underwear sliding down your ass after you make an athletic movement.   After months in the fitting lab and research on the perfect material for...

Read more →


Kip Simon

That one time we flew to Miami to meet Michael Morse.

Its been almost 4 years since Kiriako and I flew to Florida (Home of the Beast, Michael Morse) and it got me thinking that time really does fly (pun - boom) when you're having fun.  We were still in #GrindMode at this stage in our company which has its pros and cons.  Pro, for example, looking the other way when it comes to the cost of flying down a photographer (with a sh** ton of gear) across the continent all in the name of an unforgettable experience that we trusted would pay off.  Since the moment Michael hopped out of his...

Read more →