The Fresh Life

Kip Simon

Explained: The Fresh Balls Underwear Design.

If you've got dumps like a truck and thighs like what, you've battled in the under wear scene.  We feel your pain, literally. I remember our coach in college would run us until we puked, or in my case, until my thighs bled.  Serge (Our Creative Director with a big ol' package) and I hit the drawing board with hopes of solving BSTL, wedgies, thigh creep, wolf bite, thigh rub, swalls, package roll-over, and that horrible feeling of your underwear sliding down your ass after you make an athletic movement.   After months in the fitting lab and research on the perfect material for...

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Kip Simon

That one time we flew to Miami to meet Michael Morse.

Its been almost 4 years since Kiriako and I flew to Florida (Home of the Beast, Michael Morse) and it got me thinking that time really does fly (pun - boom) when you're having fun.  We were still in #GrindMode at this stage in our company which has its pros and cons.  Pro, for example, looking the other way when it comes to the cost of flying down a photographer (with a sh** ton of gear) across the continent all in the name of an unforgettable experience that we trusted would pay off.  Since the moment Michael hopped out of his...

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Kip Simon

22Fresh x Baseball Canada

If you've been following @22Fresh on social, you are now well aware of the pride we have to be part of this Baseball Canada initiative.  What you might not be aware of is that my dad, Doug Simon, played for the National team for 13 years! Ironically, we sold out of his size before I had a chance to get him a tee! Next time, Dad. $5 from every Baseball Canada product sold goes back to the Baseball Canada Program. I Found this pic of my dad online.  I believe he just traded a guy from Team Japan for his Canada...

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