Well fam, it’s been nearly a year since our last blog post commenting on the first 4-6 weeks of this pandemic roller coaster feeling like an absolute eternity away from the game (and teammates) we loved. Looking back now, April of 2020 was just the beginning of a much longer and unpredictable journey we had ahead. As pro and rec team sports slowly make their cautious comebacks - we can’t help but feel a renewed sense of hope as we look towards the future, and that’s exactly the inspiration we needed to create our SS21 Collection: City Heights.
That sense of daydreaming about a post-pandemic future that we’ve all been feeling, mixed with the consistent inner dialogue still needed to maintain the drive and motivation to keep putting in the work through it all. Staying ready to step up to the plate, whenever that time may come.
Gyms and fitness facilities closing and limiting capacities across the globe meant we all had to get a lil’ creative with our training this past year no doubt, but there was also never a better time to utilize exercise as a tool to manage your stress, fight off illnesses and maintain a positive mindset.
The overall uncertainty, fear and natural anxieties brought on by this past year could have led us down a slippery slope of “Why Me?” or “What If...” but now more than ever, it’s never been more key to turn those thoughts into “Why not me” and “What if...” into “When I…”
Mindset is powerful, and rest is a weapon.
So with that in mind, we got to work on City Heights, a collection utilizing a contrasting colour palette of Daydreamy Sky, Banana Froyo and Pink Lemonade paired with grittier tones like Cement and Asphalt. We updated some key pieces to 100% heavyweight french terry cotton for added luxury comfort— and utilized recycled Tencel and organic cotton to give our tri-blend fabrics the ultimate silky hand-feel. Every piece in this collection has been meticulously combed over by our team to ensure proper fit, feel and vibe to make sure that every time you put it on, you feel like a milli.
We design every collection with the intention that when you wear any piece from it, you feel confident - both in the drip of your fit, and also in yourself.
Let City Heights 21 be a reminder you can make it anywhere.
- Team 22Fresh